Q: Why does my business need social media?
A: Having a social media presence allows you to connect with your ideal clients in a space where they’re already hanging out and show them what’s unique about your business. Engaging with potential clients on social platforms brings a deeper level of awareness to your brand, building trust and loyalty with your audience.
Q: Yes, but I offer professional services…are my clients on social media?
A: Definitely! At this point, one-third of Americans are checking their social networks several times a day. They’re also checking brand pages on a regular basis as part of their social media activity. Social platforms provide free resources that allow your business to meet your clients where they’re at.
Q: I understand that social media has the potential to make people aware of my business, but can I actually get new clients there?
A: Absolutely! A majority of small businesses are getting at least one-quarter of their new customers from their social channels. This is likely because more than half of social media users refer to their networks to research products and services, connect with brands and share information.
Q: How can my business stand out among my competitors on social media?
A: Honestly, it’s not hard to stand out among your competitors because most businesses are doing it all wrong! They’re inconsistent with their efforts and essentially use their social platforms as a way to throw products or services in front of potential customers.
This is where we come in! Zaney Marketing will create a successful social media strategy for your business by focusing on consistency, authenticity, and creative solutions for interaction.
Q: Okay, bottom line: can I expect a decent ROI on social media marketing?
A: Having a social media presence allows you to stay in front of your customer base at all times, and is likely the reason that more than 70% of businesses gain new customers from their networks. When you pair a solid social media strategy with paid ads and automated customer service solutions, the ROI skyrockets when compared to Google Ads and other more traditional forms of advertising.